Isabelle Donola talks about Project Runway ” Under The Gunn”!

It is interesting to be shown to the world as I am seen myself in the TV…
I like to live a reminder that I am not an actress, nor a TV Star, not a mess, and not whatsoever you may think, if you don’t know me yet, than you should before making any conclusions.
I am an artist, a fashion designer indeed, that have been fully dedicating myself unto the world of fashion and craft for designing for over 12 years now. I am an expert in what I do in my own environment, without cameras, without people getting on my way or telling me what to do. And that is why I choose to be a designer and not a TV personality. I’ve taken the path I’ve taken to step into TV to make some unusual pieces and have fun, and that was also accomplish. I had a great time doing it and I have absolutely no regrets!
Now TV is about drama, so know that behind what you see, is a group of expert that do their best to entertain you when you come home and want to have some emotion. And that is great if you enjoy that, but that is about it. 
Now if you actually care about fashion aside from watching TV, you may find yourself engaged with the work I do, with my design aesthetics and with my perspectives and the way I engage fashion with sustainability.
My work environment, is a place that allows me to dig inside myself to extract new concepts and create new shapes that I meticulously complete to perfection. And this is the environment that I enjoy and need to fully accomplish my work.  #underthegunn #projectrunway #isabelledonola #isabelledonolanyc

New Website Launching!

New Website Launching!

After several months editing and re-editing the past images,press,etc we finally got it more compact and reflecting the virion that I have for the brand. It was a lot of work, and there are still a few things here and there to improve.
The exciting news are that you can now shop directly from our website using our shopping chart. Only the F/W collection is directly available. All other designs are available upon request.
If you would like to own one of our garments from other collections, or have any question, please inquire at

Fall/Winter 13-14. “Irregular Simple Past” by Isabelle Donola

It’s been a while that I have been taking a break. A good decision I’ve made that allowed me to come closer to my senses to be more in touch with others. I fee more alive and genuinely proud with the results produced from this experience. Not making clothing is definitely something I thought about, after some ups and downs. But I came to realize that there are different types of oxygen. My art, called fashion by most people is the oxygen that keep me vibrant!
On my research I was fortunate to comeback and physically be in touch with several places, images and people that are in someway also a part of me.
This collection is the result of a overlook into the past, the future and the present and the fine line that are there in between these stages. Art, culture, music, fashion, it is all there, here or it is past.

The importance of “The Moment” and the translation of the feelings of this lonely search for your inner to to be lost into the past…. It may be just words, or clothing or people, or it may be just you or I. This collection evokes the importance of today in parallel with what make you so special. Aren’t you special or have you just forgotten?
The individuality that is within us is there when you are there. The importance to not neglect your own self and to stay in touch with what have made you whom you are may be the basic principles to bring you in a closer relationship with the world itself.

This collection is here as a bridge in which you and I may fluctuate through style, sharing our personalities, our likes and dislikes, and becoming a clear shell of whom you are.

I hope you enjoy!

IDNYC is preparing to launch in the Brazilian market! IDNYC estara em lojas selecionadas do Brasil em breve!

IDNYC is preparing to launch in the Brazilian market! IDNYC estara em lojas selecionadas do Brasil em breve!

We are excited to announce that IDNYC will be available in the top Brazilian cities through our outstanding Brazilian team! Our Fall/Winter collection that will be soon launched for New York Fashion week will be the first collection to step on the Brazilian soil. The designer, Isabelle Donola, who was born in Brazil is particular excited about the move!
IDNYC edição limitada estara disponível em nas melhores boutiques do Brazil, tazendo ao cliente brazileiro um air novayorquino…
Peças “ready to wear” com um acabamento e qualidade impecavel! Camisas de seda pura e terninhos de lã Italiana estarão finalmente disponível às mulheres Brasileiras de bom gosto num estilo moderno e sofisticado.

Estilista carioca brilha em NY e L.A., seu nome é Isabelle Donola

My sweet visit to Sao Paulo, Brazil through the eyes of Brazilian photographer Elza Cohen:

Estilista carioca brilha em NY e L.A., seu nome é Isabelle Donola.

Fall/ Winter 2014

I am glad to announce the launching of my Fall/Winter Collection! The launching will occur in NYC, during New York Fashion Week.

It will be a cozy introduction of my line and a very happy time to celebrate fashion! The collection was created in NYC and developed in Rio de Janeiro . We are now during the final procedures of sewing and finishing and I am very happy with the results I am having.

Surprise, Surprise!

This collection is very special to me, and I hope it can be special to you as well! No matter where you are, the clothing will be available to you.

My website is currently under progress but you can still see some images from the past and more info about my work in your own language at

For whole-sale, custom-order and re-orders contact us at 424-274-1575

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